BIG PURPLE DOT
User Roles & Permissions
Understand what each user role can access, edit, and manage in your Big Purple Dot account.
Before You Begin: How Roles Work
Every user in Big Purple Dot is assigned one of four roles. Owners and admins have full access to all contacts, users, and account-wide settings — including the ability to proxy into other user accounts or sub-accounts. Assistant admins and employees are granted more restricted, role-specific access.
Good to know
Only owners and admins can change a user's role or adjust the default permission settings below.
PATH: Settings > Access > Users > Privilege Type
The Four User Roles
Here's what each role can do by default:
| Role | Permissions |
|---|---|
| Owner | The designated account owner. Can create, view, edit, and delete all contacts, users, and settings. Can proxy into other user accounts or sub-accounts. |
| Admin | Can create, view, edit, and delete all contacts, users, and settings. Can proxy into other user accounts or sub-accounts. |
| Assistant Admin | Can view and edit all contacts. |
| Employee | Can create, view, and edit assigned contacts; view campaigns; view and edit personal profile and notification preferences. |
Default Account Settings
The settings below come preconfigured out of the box. Owners and admins can modify any of them.
| Setting | Default Behavior |
|---|---|
| Lead Owner | Owners are designated as the default lead owners. |
| Contact Access | Viewing all contacts is restricted to owners and admins. |
| Deleting Contacts | Restricted to owners and admins. |
| Export Contacts | All user roles can export contacts they own. |
Good to Know
Good to know
Assistant admins can view and edit all contacts, while employees are limited to contacts assigned specifically to them. Export access is the one exception to the owner/admin-only rule — every role can export the contacts they own on the Contact page.